It was sweet, sweet victory for Anne Gemkow of Chicago as she pocketed the keys to her new Jeep Liberty, recently. She was the lucky licker in the Sweetest Day the Jeep Way contest in which contestants had to lick clean the grilles of seven chocolate-covered Jeep products.

The first two to finish were pitted against each other in a Jeep Liberty full of 25,000 pieces of wrapped candy in search of the vehicle's keys. Gemkow stuck it out and drove home with a new Jeep and probably a sore tongue.